APAC Market Entry & Growth for Animal Nutrition Companies
The Long Arc Agency helps livestock feed additive, shrimp aquaculture, and animal health companies expand in Asia Pacific — from strategy through execution. We don't hand you slides and walk away. We build the plan, navigate the cultural and commercial landscape, open the right doors, and stay until the revenue is recurring. That's the Long Arc.
The Challenge
You have strong products and proven results in your home market. But breaking into Asia Pacific is a different game entirely.
Hiring a regional manager is expensive and risky — a senior operator costs a fortune in overhead before a single sale, and a junior hire rarely has the network or experience to build from scratch. A local hire from one country usually can't operate across the region — APAC isn't one market, it's dozens of distinct business cultures from Pakistan to Japan, each with its own decision-making norms, relationship expectations, and ways of getting things done.
Big consulting firms will charge hundreds of thousands for market analysis slides — the kind of deliverable AI can generate in an afternoon — with zero accountability for what happens next.
You need a partner who knows the industry, knows the region, and will actually do the work.
How It Works
We start by learning your business deeply — products, solutions, operational readiness, commercial setup. Many companies have excellent technology, but haven't positioned it for APAC markets or aren't operationally ready to support expansion.
Together we develop a market entry or solution positioning strategy — which countries, which segments, which route to market. We cross-check this with our network of distributors, customers, and industry contacts across the region to include real market feedback early, not after launch. This includes competitive landscape, cultural and commercial norms that shape how business is won in each market, and high-level regulatory considerations.
This is where most advisory stops. We don't. Depending on the engagement, The Long Arc either operates as your independent representative in the region or works alongside your team to drive execution and deliver on agreed objectives.
How we're compensated: Engagements typically begin with a modest retainer that reflects mutual commitment during the ramp-up period — because building commercial traction in new markets takes time. As revenue develops, we transition to a commission-based model tied to sales performance, designed to run long-term as the business requires ongoing growth management and market alignment. Where existing sales are already in place, we can move to a performance-based structure from day one.
The result: our success is directly tied to yours. That's alignment you won't get from a consulting firm.
Services
Go-to-market strategy and execution for companies entering APAC — target country selection, route-to-market design, distributor identification, culturally informed positioning, and first customer acquisition. Organization setup and support framework.
Helping companies with strong products, but unclear market positioning develop a commercial strategy that resonates with APAC buyers — including messaging, pricing, and channel fit.
Supporting M&A activity in the region with on-the-ground commercial assessment — market reality, competitive position, customer quality, and channel strength.
For companies already present in APAC but underperforming — restructuring the commercial approach, optimizing distributor relationships, and unlocking growth in underserved markets.
Industries
Our focus is animal nutrition and agriculture — specifically:
We also take on select engagements with technology companies entering the agricultural space who need help navigating an industry with its own rules.
Coverage
The Long Arc operates across the full breadth of Asia Pacific, with deep networks and on-the-ground experience in:
South Korea, Taiwan
Vietnam, Philippines, Thailand, Malaysia, Indonesia
Bangladesh, Pakistan
Australia
Each market has its own commercial culture, regulatory landscape, and distribution dynamics. We know the differences — and how to work within them.
Track Record
Every engagement below was hands-on — not advisory from a distance. Results reflect direct involvement in strategy development, stakeholder management, and commercial execution.
Helped an aquaculture genetics company re-enter Vietnam with new product positioning and stakeholder engagement strategy, building to first commercial sales after several years of inactivity and stimulating end-user demand in a highly competitive market.
Established initial distribution arrangements across Asia for a European biotech company within six months of engagement — from zero regional presence to active commercial partnerships.
Restructured and reframed distributor and key account relationships across Asia for an established European biotech company, driving renewed distribution commitments and stronger key account traction.
About
I'm Adam Banaszak. I've spent the last five years living and working across Asia Pacific in senior commercial leadership roles — General Manager at Trouw Nutrition (Nutreco/SHV), Director of Global Channel Management at NOVUS International (Mitsui), and Global Chief Commercial Officer at SyAqua Group.
Before that, I built and scaled businesses in European energy markets, including launching a greenfield business unit that grew to multi-million Euro revenue in a short time.
In APAC, I've been to almost every country in the region. I've sat across the table from distributors and key accounts from India to Japan — and learned how trust is built, negotiations unfold, and decisions are made differently in each market. I've managed over €50M in P&L, built multicultural teams of 50+ people across APAC, and delivered results like doubling profitability year-over-year and growing a business 3x under extreme conditions.
I know the distributors. I know the customers. I understand the cultural dynamics that make or break deals in this region — and I know how to work within them.
Fit
The Long Arc Agency works best with small to mid-sized companies — who have proven products with strong R&D and want to grow in Asia Pacific, but don't want to bet on a full regional hire before they have traction — and who recognize that succeeding in APAC takes more than a good product; it takes a partner who understands the market cultures.
Or a large multinational with an established APAC team looking for fractional or interim leadership. If you're a company with strong solutions and the ambition to take them further — let's talk.
Contact
Share your context — what you sell, where you want to go, and what's holding you back. We'll follow up with honest feedback on whether we can help.